Person Details

James Macon

James Macon, Director

James Macon has long been involved in agriculture technologies and food system innovations. Since 2010, he has been the Founder and Managing Director of Barbour Alliance, an impact venture advisory firm serving social and environmental impact funds, incubators, accelerators, and new enterprises. From 2010 to 2020, Mr. Macon was the Co-Founder and Managing Partner of Closed Loop Capital, a venture capital platform investing in early-stage agriculture and food technologies. Notable investments at Closed Loop Capital included Beyond Meat, Conservis, Forelight, Concentric Ag, Mercaris, MycoTechnology and Foodsmart.



From 2015 to 2018, Mr. Macon served as an Advisory Board member and mentor for Village Capital’s U.S. Agriculture & Food venture accelerator program. From 2015 to 2017 he served as Advisory Board Member, mentor and competition judge for LaunchVT, a venture accelerator. From 2009 to 2010, Mr. Macon was Venture Director at Criterion Ventures, a social and environmental venture design B Corporation. He also brings significant operational experience from a number of startups, including eSecLending, a global financial technology company which sold to TA Associates in 2006.