Person Details

Peter Roy

Peter Roy, Director

Peter Roy has been a pioneer in the natural and organic products industry for over 40 years. Since 2007, he has been a Director on the Board of United Natural Foods, Inc., one of the largest publicly traded wholesale food distributors in North America and the primary distributor to Whole Foods Market for more than 20 years, with annual revenues over $20 billion. From 1999 until 2019, Mr. Roy was an Operating Advisor for North Castle Partners, a private equity firm focused in the healthy, active and sustainable living sectors.


Mr. Roy was a founder of the original natural products retailer that would become an early acquisition of Whole Foods, and served as President of Whole Foods Market, the nation’s leading retailer of natural and organic products from 1993 until 1998. After leaving Whole Foods, he joined the boards of and consulted with many leading brands in the natural and organic foods industry including Stonyfield Farms, White Wave, Naked Juice, Avalon Natural, Traditional Medicinals and Applegate Farms.